Wednesday, February 26, 2020

Studio Workroom Essay Example | Topics and Well Written Essays - 500 words

Studio Workroom - Essay Example On the upper most part of the shelves are silverwares which may be a collection of artworks. Otherwise, they would also be some of the modern works made in the workroom by the artists making their masterpieces using metals as their basic materials. The different artworks displayed on the shelves, whether they were bought for display or have been made there, give an inspiring attitude to viewers. One cannot help but appreciate the workroom, seeing evidences of the time spent by the artists who have put their effort in working there. The workroom is perhaps not just used as a place for doing artwork but is also designed to be a comfortable place to read. The books are probably not just there for display but serve their purposes for the users of the room. Since it is an artist’s workroom, it is assumed that the books are about arts. The presence of a typewriter also makes a viewer assume that writing is also done in the workroom. It perhaps tells something about the setting of the photo or the age of the artist as well. The photograph may have been taken at an earlier time, when computers were still not largely used or the artist using it may just have been used to using an old-fashioned machine. One of the obvious fascinating things about the workroom is the number of lights hanging over the table. This speaks of the dedication of the artist is putting in the job. it is concluded from this that the artist probably spends a lot of time in the room, sometimes not noticing the time anymore. Therefore, a lot of lights have to be placed in the room to really make it bright and give a well-lighted workplace for the artist. Aside from the obviously advantageous things inside the room, there is also something that first attracts the attention of viewers at first glance. The ropes hanging in the middle of the room, tied to the beams, look quite unusual. Since there are no telling signs of their use, a non-artist could not stop wondering what the ropes are for.

Sunday, February 9, 2020

Cath Kidston Marketing Strategy for the U.S Hispanic Market Essay

Cath Kidston Marketing Strategy for the U.S Hispanic Market - Essay Example The feel of the products sold by the store carried a classic British feel because of which, the store soon became a success (Kidston, 1999). The brand grew into a  £75 million entity over two decades. Te brand of Cath Kidston has a wide assortment of products which belong to different categories but all the items which are used in home furnishing, homeware, and fashion accessories. Cath Kidston is distinctively known for its subtle floral designs. The brand has presence in about six countries physically and has online presence in the market of the United States (Kidston, 1999; CathKidston.com, 2012). Cath Kidston plans to mark its presence physically in the United States especially in the market of U.S Hispanics. The market environment of Cath Kidston is highly competitive as there are many competing brands which impose a threat to Cath Kidston. Each brand is distinctively positioned in the market, carrying its own unique brand image and competitive advantage. Major competitors are Bath and Body works, The Body Shop and other fashion brands in different categories which give Cath Kidston indirect and direct competition. The Hispanic market tend to be highly brand loyal and are more receptive to Cath Kidston’s brand image of being in the up market as Valle, (2005) mentions in his book:  Ã¢â‚¬Å"Hispanic marketing & public relations: Understanding and targeting America's largest minority† (Kidston, 1999; Valle, 2005). Cath Kidston does not have exclusive presence in the market of Unites States which is already cluttered with established brands therefore it will have to position itself very accurately in accordance with the market’s specifications (CathKidston.com, 2012). 2. Marketing Objectives Cath Kidston will need a clear vision and a line of process which it will follow while developing this strategy. The marketing objectives will clarify a path which Cath Kidston will have to follow in order to successfully market the brand in the Hisp anic market of United States. These